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Monday, February 25, 2013
Friday, February 22, 2013
Thursday, February 21, 2013
Toyota Test Drives Ad Unit on Weather Channel App!
The Weather Company (TWC), formerly The Weather Channel Companies, released a redesigned version of The Weather Channel app for Android on Monday. Toyota, the app's exclusive launch partner, is featuring a new ad unit with branded background within the app.
"The app offers a bigger palette for creatives to use to tell their stories but still be contextual and not completely interruptive," says Cameron Clayton, president of TWC Digital Group.
The ad unit combines the correct creative assets from an advertiser with real-time information about weather conditions and time of day at an individual's location. For example, if it's a rainy day, Toyota will show a rainy scene and a car that fits with those conditions. The Toyota ad partnership also includes co-branded media on The Weather Channel network and weather.com.
The redesigned app displays an immediate view of weather conditions with exact timing of when rain will begin and end, and offers a simple user interface, easier-to-find forecasts, improved map features, richer video offerings, and easier location management, the company said. The video can include clickable pre-roll video ads.
The Weather Company app also showcases the company's TruPoint technology, which provides more accurate, real-time weather information, Clayton says. "We've been making tens of millions of dollars' worth of investment in the technology to derive a material increase in accuracy in order to make minute by minute predictions," he says. "There's a huge improvement in the science in this app that's also reflected in the website and tablet versions."
The app was released first on the Android platform because that's by far the biggest source of traffic, providing approximately 17 million active unique users each month, according to Clayton. An iOS version will be released in approximately 45 days.
The Weather Channel will promote the new app with a :30 TV spot to air beginning on Feb. 25. The commercial was created by Iris Worldwide, one of many shops TWC uses. It will run across TWC properties, including the Android app, online, tablet, and on cable. Social outreach will include Facebook posts and a Google Hangout for users.
Courtesy of Clickz.com
Tuesday, February 19, 2013
Thank you, Paul, for this 5-star review!
"Leased a new Camry. Dealer delivered it to my home..." - Paul K.
Fans, read what others have to say about us by visiting our Edmunds' page:
Friday, February 15, 2013
Thank you to all our customers for showering us with 5-star reviews throughout the week!
"On time, friendly, up-front, honest, work done right. What's not to like..." - Eric K.
Fans, click here to read more reviews on our Edmunds' page:Tuesday, February 5, 2013
Toyota Raises Profit Forecast on Rebounding Sales!
Lifted by strong sales in the United States and a weaker yen, raised its profit forecast for the full financial year by 10 percent to ¥860 billion on Tuesday as the company, the world’s largest automaker, charts a return to profit levels it has not seen in years.
Toyota said net profit had come to ¥99.9 billion, or $1.1 billion, in the three months through December, a 23.5 percent increase from the same period a year earlier, when the effects of the Japanese tsunami still weighed on its business.
Sales for the quarter climbed 26 percent from a year earlier to ¥16.2 trillion, helped by a surge of almost 50 percent in sales of the company’s vehicles in the United States.
Meanwhile, cost reductions at the automaker, already known for its lean production, saved ¥320 billion during the quarter, according to a company statement.
Now Toyota, whose Super Bowl ad “Wish Granted” topped viewership rankings, is set to get a wish of its own: The weaker yen, brought about by the economic policies of Prime Minister , who took office late last year, is set to lift Toyota’s bottom line even further.
A weak currency helps Toyota because it lowers the cost of producing in Japan and inflates the yen value of overseas profits. Toyota is poised to get a particularly big lift from the weak yen, because it manufactures more cars at home than its domestic rivals do. Last year, Toyota made 53 percent of its vehicles in Japan and exported more than half of those cars.
Toyota shares have risen by almost 50 percent since mid-November, when the yen started to weaken. The currency has weakened by about 15 percent over the same period.
In 2013, Toyota expects to sell 9.91 million vehicles, improving on its record of 9.75 million last year, which helped it regain its crown as the world’s top-selling automaker from General Motors. Those sales figures include Daihatsu Motor and Hino Motors, which are part of Toyota Group.
Such a performance could help Toyota climb back closer to the ¥1.7 trillion in net profit it reported in 2008, before the global financial crisis decimated its earnings.
Since then, a recall scandal, natural disasters and a strong yen had hindered a full comeback. But the combined challenges have also led executives at the 75-year-old automaker to revamp quality control, cut costs and take more risks with design to attract new audiences.
“We believe that our efforts have been bearing fruit,” Takahiko Ijichi, Toyota’s senior managing officer, said in the statement Tuesday. “We are finally on the road to sustainable growth.”
Courtesy of The New York Times
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